Atari and FlowPlay Announce Strategic Partnership to Enter High Stakes Social Casino Industry
Iconic Publisher Selects FlowPlay to Launch Upcoming Premier Social Casino Gaming Platform
NEW YORK, NY - Mar 26, 2014 -- Atari, one of the world's most recognized publishers and producers of interactive entertainment and FlowPlay, a leader in virtual world games and technology, today announced a strategic partnership to develop Atari Casino, a premier social casino gaming platform. With FlowPlay, Atari gains the back-end infrastructure, analytics, payment systems and in-game advertising integrations necessary to provide a first class interactive experience for social casino games delivered online, on Facebook, or via iOS and Android devices.
Coming in Fall 2014, Atari Casino will extend some of the company's most noteworthy brands, including Asteroids®, Breakout®, Centipede®, and Missile Command® to classic casino games like slots, poker, and blackjack.
The FlowPlay partnership comes as Atari looks to expand its offerings beyond console gaming. By entering into this partnership, Atari will tap into the social casino market opportunity. In fact, more than 170 million people, or 2.5 percent of the world's population, play casino-style social games online each month, according to Morgan Stanley.
"Atari is an iconic brand synonymous with fun and interactive entertainment," said Fred Chesnais, Chief Executive Officer, Atari, Inc. "Entering social casino gaming is a logical next step for us given its appeal across multiple generations and its natural fit with the casual audience."
"From traditional land-based casinos to casual gaming giants, the competition is high. Expertise and differentiation are critical," said Derrick Morton, Chief Executive Officer of FlowPlay. "Entering into a partnership with an iconic brand like Atari validates our technical leadership, and we're looking forward to the success of Atari Casino."
Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command® and Pong®, (which were part of the classic gaming innovations from Atari founded in 1972), Test Drive®, and RollerCoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (including browser, mobile and digital download), for PC, smartphones and tablets and other connected devices. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.
Atari has offices in New York and Paris.
© 2014 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype. For more information on FlowPlay, including the company's own leading social casino MMO, Vegas World, or the Vegas World white-label social casino platform, contact firstname.lastname@example.org.