Vegas World Launches One Million Dollar Sweepstakes to Extend Leadership in Social Casino Industry

First-Ever $1 Million Reward Offers Vegas World Players a Free Chance to Win Real-World Cash in a Virtual-World Social Casino Environment

SEATTLE, WA - Nov 25, 2013 -- FlowPlay Inc., a leader in virtual world games and technology, today launched the social casino industry's first $1 million sweepstakes, allowing Vegas World players to win real-world cash in a virtual world. To enter, users must sign up through one of Vegas World's portals, create an avatar, and play in at least one of the several game rooms including slots, bingo or poker. Upon reaching level two, players are instantly entered for a chance to win the $1 million jackpot, as well as other prizes including virtual coins and collectible items to boost in-game winnings. Players can participate in Vegas World's $1 million sweepstakes by registering at, or on iOS and Androidtablets.

By providing a deeper social experience than other social casino games, Vegas World has attracted over one million player registrations, and surpassed 350,000 unique monthly active users. As a result, Vegas World players average 40 minutes per session and monetize at well over $3 per MAU (monthly active user). This $1 million promotion commemorates Vegas World's recent launch out of beta by welcoming players with a free chance to win big in real life.

"To thrive in a crowded social casino market, we keep the most important element in mind: our players," said Derrick Morton, CEO of FlowPlay and Vegas World. "We see a distinct correlation between those that actively enjoy casino-style games and those that enter sweepstakes. We're combining the excitement of a $1 million sweepstakes with our virtual world to provide players with a full Las Vegas experience online."

The sweepstakes is enabled by CataBoom, a Dallas, TX sweepstakes marketing provider and SCA Promotions subsidiary, through their The Prize SDK™ technology. CataBoom provides game developers the opportunity to offer players the chance to win exciting sweepstakes prizes for a fixed fee that is a fraction of the actual prize value. This partnership marks CataBoom's first $1 million sweepstakes through an online social casino game.

"Vegas World has a proven track record for innovating in a competitive social casino market, making them a perfect fit for the first-ever $1 million promotion in the industry," said Todd McGee, CEO of CataBoom. "We've worked on promotions with companies including EMC, McDonalds, Taco Bell and Subway, and we're certain to see the same level of success amongst Vegas World's dedicated player community."

Contest eligibility will run from Nov. 25 through Nov. 24, 2014 for players residing in the United States, United Kingdom and Canada. For more information, visit:

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.

About CataBoom
Founded in 2012, CataBoom is a marketing technology company based in Dallas, Texas. The Prize SDK is a solution that allows developers to quickly integrate a sweepstakes offer or an instant chance to win up to $1 million to their online, social or mobile-based games or applications. The ability to reward specific consumer behaviors by adding a powerful incentive gives developers a fully integrated marketing campaign. The Prize SDK is currently offered on the PHP, iOS, and Android platforms. For more than 27 years, its subsidiary, SCA Promotions, has covered billions of dollars in prize coverage and paid out more than $180 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions.

2013, AllMeghann Collard