FlowPlay Debuts White-Label Platform for Businesses and Developers to Quickly and Easily Bring Social Casino Games to Market

Features Deep Analytics With up to 300 Revenue and Game-Play Metrics; Allows Businesses to Launch Complete Social Casino Virtual Worlds

SEATTLE, WA - Nov 21, 2013 -- FlowPlay Inc., a leader in virtual world games and technology, today announced the launch of the industry's first social casino white-label technology for businesses, game developers, online gaming networks or land-based casinos to quickly and easily bring social casinos to market. The dynamic platform provides the back-end infrastructure and analytics for partners to launch uniquely branded, consumer-facing social casino games delivered online, on Facebook, or via iOS and Android devices.

According to a report by SuperData, revenue from social casino games is expected to reach $4.4 billion worldwide by 2015, with 35.4 million monthly social casino players in the U.S. in 2012 alone. As businesses aggressively place their bets on a rapidly growing social casino market, FlowPlay's platform differentiates itself by offering a truly social gaming experience -- which is now available as an out-of-the-box white-label solution.

"We've seen significant demand from businesses that want to enter the hot social casino market. Our first-to-market white-label platform provides a solution for companies that don't have the resources to build their own from scratch," said Derrick Morton, CEO of FlowPlay. "We give businesses the underlying platform, analytics and suite of casino games they desire, with a mix of social, casual casino and multiplayer features that no one else in the market offers."

For example, the white-label platform enables land-based casino operators to extend real-world gameplay to their own customized social casino virtual environment. Real-world casinos with established branding such as nightclubs, restaurants, and pools can now be mirrored online in equally social environments. As a result, these "hybrid" casinos can drive additional revenue streams by capitalizing on the 83 percent of social casino players that frequent land-based casinos at least once a year.

Additional features available in the white-label platform include:

  • Comprehensive Gameplay: Synchronous multiplayer gameplay for all casino-based classics, including more than 20 slots, poker, blackjack, bingo, and solitaire.
  • Social Interactions: Within any game room or other environments, players can conduct numerous social interactions including one-to-one or one-to-many chat conversations, and sharing of virtual goods.
  • Established Payment System: Network of more than 20 different payment providers, both domestically in the U.S. and internationally. Payment options include all major credit cards, PayPal, pre-paid cards available in all major grocery stores, PayNearMe bill pay at 7-eleven locations, and mail-in cash or check payments.
  • Deep Analytics & Reporting: Extensive dashboard including up to 300 metrics for reporting, breaking down game-play and revenues across player location and activity, platform, payment method, and marketing call-to-action, among others. The reporting grid provides a robust set of revenue-share analytics to empower customers to promptly and accurately communicate earnings to key stakeholders or partners.

The multiplayer social environment crossed with casual casino play fosters player retention rates twice that of industry standards, with users averaging more than forty minutes of play per session. Industry-proven monetization methods also provide additional revenue streams beyond coin-based purchases, including personalized avatars and payout-boosting Charms, which amplify revenues with the ability to purchase and share such items with in-game connections.

For more information on FlowPlay, their Vegas World social casino title, or white-label platform, contact bizdev@flowplay.com.

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.

2013, AllMeghann Collard