FlowPlay Expands Social Casino White-Label Platform with Introduction of Industry's First Social Sports Betting Solution
New White-Label Solution Leverages Free-to-Play Mechanics to Unlock Online Sports Betting Market in the U.S.
SAN DIEGO, April 27, 2017 -- GiGse – FlowPlay, creator of the most powerful immersive gaming platform, today announced the launch of the social casino industry's first social sports white-label solution. Powered by Sportradar's peerless data and statistics and debuting at GiGse, the new solution gives businesses of all kinds – from fantasy sports operators to major brands – the opportunity to quickly and easily enter the burgeoning online sports betting industry. Especially built for the U.S. market where real-money gambling online is illegal and unregulated in nearly all forms, FlowPlay's platform leverages free-to-play mechanics. Through this regulation-free approach, FlowPlay is granting partners access to a variety of free-to-play fantasy sports offerings such as daily fantasy sports (DFS), real-time betting experiences, and traditional sportsbooks.
While the recent rise of DFS has caused an influx of consumer awareness and interest in online sports betting, it remains a niche product with significant regulatory hurdles. Today, 90 percent of the DFS industry is controlled by the two largest entities (Juniper Research) and the operating model is only considered legal in 10 out of 50 states with regulatory fees costing upwards of $1 million in each. FlowPlay is closing the gap between consumer demand and regulation by leveraging similar free-to-play mechanics as the $4.4 billion social casino market (Eilers), which provide a viable revenue model for businesses and brands of all sizes. Since launching its sports business unit in late 2014, FlowPlay's social sports games now bring in multi-million dollar revenues into the company. FlowPlay also remains the only social casino developer to provide social sports offerings to its player base, now opening its highly-monetizing games to partners.
"Businesses today face a regulatory minefield when it comes to online sports betting that simply does not apply to free-to-play games," said Derrick Morton, CEO of FlowPlay. "Our white-label platform provides companies with the technology and infrastructure they need to successfully, and legally, begin taking advantage of the emerging fantasy sports betting market."
"FlowPlay is the first casual games company that we have partnered with," said Dr. Laila Mintas, Deputy President at Sportradar US. "We were looking for a company that could really take our peerless breadth and depth of statistics and really bring it to life through some innovative products. FlowPlay's social sports offerings really are securing some exciting levels of engagement and we know that they will continue to develop new ways that will allow U.S. fans to get closer to the sports they love here in the U.S."
FlowPlay's white-label platform is available as both an out-of-the-box solution, allowing businesses to quickly and easily bring social casino games to market, as well as a flexible solution for custom-branded offerings. Through the social sports solution, partners also have the opportunity to launch games based on real-time or historical statistics for players and teams across all major college and professional sports leagues.
Key features of the platform include:
- Truly Cross-Platform Player Experiences: Massively multiplayer gameplay and chat functionality allows thousands of players to chat and play together simultaneously across all platforms including desktop, tablet and mobile at any given time – increasing engagement rates and improving player loyalty.
- Synchronized Launches and Upgrades Across All Platforms and Devices: One of the most technically complex social gaming products on the market, FlowPlay's platform leverages one core codebase allowing launches and deployment of new updates across all popular platforms and devices to occur in near real-time.
- Industry-Leading Monetization & Retention: FlowPlay's proven monetization methods consistently exceed industry standards for average revenue per daily active user (ARPDAU) and player retention rates, secured through highly-social features spanning a unique combination of in-game items and sharing functionality.
- Extensive Payment Integrations & Analytics: More than 20 different integrations with domestic and international payment providers are available, along with an extensive analytics dashboard featuring up to 300 metrics to evaluate user acquisition activities, ensure steady growth, and identify new monetization opportunities.
GiGse is taking place April 26-28 in San Diego, CA. At the event, Morton will be speaking in a roundtable session titled, "The Social Casino Surgery," on Thursday, April 27 @ 3:00pm PT where several leading business-to-business social casino providers will discuss the state of the industry and best practices for leveraging white-label social casino technologies.
For more information on FlowPlay's white-label platform and social sports betting capabilities, contact firstname.lastname@example.org.
FlowPlay is the company behind the most powerful immersive gaming platform for casual and sports wagering games, virtual worlds and social casinos. A developer, operator and publisher, FlowPlay serves both consumers and businesses with engaging online and mobile free-to-play experiences. Partners turn to FlowPlay for its extensive multiplayer infrastructure, industry-leading monetization rates and proven track record helping businesses launch custom-branded online games. FlowPlay's consumer products include ourWorld, one of the most popular teen virtual worlds, and Vegas World, the industry's most engaging multiplayer social casino. Together, they have been played by a loyal community of more than 75 million users around the world. FlowPlay dominates a cross-section of industries including online and mobile games, fantasy sports and casinos – consistently creating opportunities in high-growth and emerging markets. Based in Seattle, FlowPlay was founded in 2006 and is primarily funded by Intel Capital and the creators of Skype. For more information, visit www.FlowPlay.com or contact email@example.com.
GiGse takes place on April 26-28 at the Marriott Marquis Marina in San Diego, CA. For several years, GiGse has established itself at the forefront of gaming trends across the North American region and is nestled among the tech and start-up wonderland that is San Diego. The event brings together the gaming community to discuss innovation, future technology, digital disruption, emerging gaming channels, content and new casino concepts through a vibrant collection of talks and demonstrations. As GiGse has evolved over the years, so has our parallel industry content and peripheral technology audience, and we are always looking for exciting digital, sensory and millennial led concepts for the gaming sector to embrace. To find out more about GiGse, please visit www.gigse.com.