FlowPlay lands distribution agreement with Miniclip, the world's largest online game destination.
FlowPlay announced today that it has completed a long-term distribution agreement with
Miniclip, LTD. FlowPlay's ourWorld, a leading games and entertainment property, will be
integrated into the Miniclip.com website - the largest online game destination in the world.
"We're very selective about the products we choose to promote to our players," Robert Small,
CEO of Miniclip says. "ourWorld is the type of innovative experience that our audience will
really enjoy."
Visitors to Miniclip will be able to enter the ourWorld environment to visit multiplayer
games, virtual movie theaters, restaurants, night clubs, coffee shops and other social venues.
In addition, ourWorld includes over 10,000 virtual goods such as clothing, furniture, and
other items which allow players to customize their experience. ourWorld provides a high
quality, free entertainment experience which can be enhanced with a small monthly
subscription payment or the direct purchase of virtual items.
"When we began work on ourWorld two years ago, our goal was to build an easily accessible
entertainment platform that could be distributed across multiple destinations," says Derrick
Morton, CEO of ourWorld creator FlowPlay, "We couldn't ask for a stronger distribution partner
than Miniclip."
Miniclip has had repeated success in promoting the fastest growing browser based massive
multiplayer games in the USA and according to Anastasia Goodstein, Author of Totally Wired -
What Teens and Tweens are Really Doing Online", "....Miniclip has built a portal with the
power to instantly launch a youth brand."
Development on ourWorld began in January 2007 with a public Beta launch in April 2008.
Since then the product has received over 600,000 registrations.
About Miniclip.com
Miniclip.com is the world's largest online games website with 50 million unique users.
Miniclip.com is an all-in-one, high-quality entertainment destination to play online
games and participate in virtual communities. Miniclip.com is known by gamers ranging in
ages from 13-29 around the world as being the place for quality, high bandwidth interactive
entertainment. Miniclip.com games are the most played online games and are syndicated across
more websites than any others. Miniclip.com games are extremely popular because they are
fun, free, easy to use and include the full range from casual games to hard-core massive
multiplayer games. Miniclip.com is one of the Internet's top broadband websites with 98%
of its users on high bandwidth connections. Miniclip also won the prestigious Webby Peoples
Voice Award, the "Oscars of the Internet" for the Internet's best game site for three
consecutive years.
About ourWorld
ourWorld is a new breed of online entertainment. Based on Flash technology, ourWorld
blends a rich and vibrant online world, casual gaming and creative self-expression,
designed to promote collaboration and cooperation in a guided online environment.
Users can choose from dozens of social activities including popular casual games,
dancing in clubs, shopping and watching videos, all through the likeness of their
personalized character. ourWorld also provides an innovative marketing platform,
allowing leading brands to reach typically inaccessible audiences. ourWorld received
the only Parent's Choice Award for an Online Video Game in 2008. Its architects
have backgrounds from companies including Google, RealNetworks, Yahoo!, Microsoft,
Classmates.com, and more. Users can explore the world and learn more at
www.ourworld.com.
parent company, FlowPlay, is online at
www.flowplay.com.