Parents' Choice Foundation Announces ourWorld as Recipient of The 2008 Small Screen Parents' Choice Award
Parents' Choice Foundation, the nation's oldest nonprofit toy and media guide for parents,
named ourWorld
TM, www.ourworld.com, as the only recipient of a 2008 Small Screen Parents'
Choice Award winner in the online video game category. The prestigious Parents' Choice
Awards conducts a highly competitive selection process where less than 20 percent of the
products are chosen for recognition. Previous winners in the video game category include
Bee Movie Game, Guitar Hero III: Legends of Rock, and Shrek the Third.
ourWorld is an online virtual world designed for teens that blends casual games, social
networking and self expression. Teens can create fully customizable avatars, including hair
color, clothing and gender. Once their virtual selves are created, users can choose from an
assortment of social activities provided in the world, including chatting with and meeting
new friends, playing in a rock 'n' roll band, or playing over a hundred casual games offered
in the world. The site has quickly become a favorite destination for teens with over
200,000 returning users each week. ourWorld is also a parent-trusted site due to the safe
environment and creative nature of the world.
"ourWorld was created to give teens the opportunity to break away from the adult world and gain
a personalized online playground of casual gaming and other forms of their favorite
entertainment," said Derrick Morton, CEO of FlowPlay, the company that created ourWorld.
"We are rapidly growing in popularity and we'll continue to build more cool places in the
world and activities for young Gen Y's to explore their individuality. Receiving this award
demonstrates our solid commitment to creating a safe and fun virtual world where all are
encouraged to be creative, socialize, and discover the value of playing."
Established in 1978, Parents' Choice provides parents with reliable and unbiased information
about books, magazines, toys, music, television, software, videogames, and Web sites for
children and families. Applicants for the award are evaluated by a panel of educators,
scientists, performing artists, librarians, parents, and even teens themselves. These
panelists look for products that entertain and teach with flair, stimulate imagination and
inspire creativity. Winners of the Parents' Choice Awards are recognized by parents as the
best entertainment products for their children.
About ourWorld
ourWorld, brought to life by the team at FlowPlay, is a new breed of online entertainment.
Based on Flash technology, ourWorld blends a rich and vibrant online world, casual gaming
and creative self-expression, designed to promote collaboration and cooperation in a guided
online environment. Users can choose from dozens of social activities including popular
casual games, dancing in clubs, shopping and watching videos, all through the likeness of
their personalized character. ourWorld also provides an innovative marketing platform,
allowing leading brands to reach a typically inaccessible youth audience. Its architects
have backgrounds from companies including Google, RealNetworks, Yahoo!, Microsoft,
Classmates.com, and more. Users can explore the world and learn more at
www.ourworld.com.
ourWorld's parent company, FlowPlay, is online at
www.flowplay.com.
Contact :